Aplicación de la metodología Onudi para proyectos de crecimiento orgánico en Grupo EMI
Fecha
2012
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Universidad EAFIT
Resumen
Actualmente, todas las empresas se enfrentan al desafío de cómo seguir creciendo. Una vez que los productos y servicios llegan a su etapa de madurez, se requiere acudir a otros mercados para traslapar la curva de crecimiento mediante el desarrollo de proyectos. Existen dos formas de crecer: crecimiento interno u orgánico, que consiste en crear nuevos establecimientos controlando perfectamente la expansión; y crecimiento externo, fundamentado en comprar otras empresas o adquirir participaciones significativas para expandirse a otros mercados rápidamente. En este contexto, el crecimiento interno es una forma más económica de crecer, pues evita pagar sobrecostos por la adquisición de otros negocios. Dados los beneficios del crecimiento interno, este trabajo pretende implementar la metodología para la preparación y evaluación de proyectos ONUDI a los proyectos de crecimiento orgánico del Grupo EMI (Empresa de Medicina Integral); estableciendo una guía detallada acerca del proceso de planeación, que incluye: estudio del entorno y sectorial, estudio de mercado, técnico y administrativo, estudio legal y ambiental y evaluación financiera; con el objetivo de conocer y controlar al máximo las variables que intervienen en un proyecto de expansión para incrementar su probabilidad de éxito.
Abstract: Nowadays, all companies face the challenge of how to keep growing. Once the products and services reach their mature stage is required to look at other markets to overlap the growth curve by developing projects. There are two ways to grow: internal or organic growth: is creating new establishments controlling the expansion; external growth: is to buy other companies or acquire significant stakes to quickly expand into other markets. In this context, internal growth is a more economical way to grow, and then avoid paying extra costs for the acquisition of other businesses. Given the benefits of internal growth, this paper aims to implement the methodology for the preparation and evaluation of projects ONUDI[1] to organic growth projects of EMI Group; establishing a detailed guidance on the planning process, including: environmental study and sector, market research, technical study, administrative study, legal study, environmental study and financial evaluation, with the aim of understanding and controlling the most of the variables involved in an expansion project to increase your chance of success.
Abstract: Nowadays, all companies face the challenge of how to keep growing. Once the products and services reach their mature stage is required to look at other markets to overlap the growth curve by developing projects. There are two ways to grow: internal or organic growth: is creating new establishments controlling the expansion; external growth: is to buy other companies or acquire significant stakes to quickly expand into other markets. In this context, internal growth is a more economical way to grow, and then avoid paying extra costs for the acquisition of other businesses. Given the benefits of internal growth, this paper aims to implement the methodology for the preparation and evaluation of projects ONUDI[1] to organic growth projects of EMI Group; establishing a detailed guidance on the planning process, including: environmental study and sector, market research, technical study, administrative study, legal study, environmental study and financial evaluation, with the aim of understanding and controlling the most of the variables involved in an expansion project to increase your chance of success.
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1 CD-ROM
Palabras clave
Tesis. Maestría en Administración, Administración de Proyectos, Administración de Servicios de Salud