2021-01-262016-01-012363-617323636165WOS;000378055100031http://hdl.handle.net/10784/24928The emerging market of Colombia and especially its second largest city, Medellin, has regained its allure for multimillion dollar investment by fashion giants. This is good news for the country but also a threat to local fashion brands...enghttps://v2.sherpa.ac.uk/id/publication/issn/2363-6165info:eu-repo/semantics/conferencePaperEthnographic ResearchConsumer KnowledgeYoung ConsumerEmerge MarketAmerican Anthropological Association2021-01-26Ceballos, Lina M.Bejarano, Mauricio10.1007/978-3-319-24148-7_32