2021-01-282010-01-0117948347http://hdl.handle.net/10784/25021Born globals are a phenomenon that is increasingly being observed and researched around the globe. Yet, few studies exist that research born globals’ marketing strategies. This paper sheds light on the global marketing strategy of a small software firm inspahttps://v2.sherpa.ac.uk/id/publication/issn/1794-8347info:eu-repo/semantics/articleBorn globalInternational entrepreneurshipGlobal marketing strategyColombia.2021-01-28Fuerst, Sascha