2020-12-032015-01-011938-95901938--960http://hdl.handle.net/10784/24507Right now, competitive business companies, managers and academics face a universal challenge: being globally competitive, while at the same time locally relevantenghttps://v2.sherpa.ac.uk/id/publication/issn/1938-9590info:eu-repo/semantics/article2020-12-03Gonzalez-Perez, Maria Alejandra