2021-01-252012-01-032256-432216920279http://hdl.handle.net/10784/24866This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The main focus of the study is the stimuli behind ?emotional? and?rational? consumer?s responses. The primary qualitative data was collected byspahttps://v2.sherpa.ac.uk/id/publication/issn/1692-0279info:eu-repo/semantics/articleImpulse BuyingUnplanned PurchasesFashionConsumerStimuli.2021-01-25Ceballos, Lina Maria