2021-04-122014-06-011466662247http://hdl.handle.net/10784/28808Inducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the qualiengAdvisory Board and List of ReviewersFor the last decadethe company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfoliowhich manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A.info:eu-repo/semantics/bookPart2021-04-12Cristina Robledo ArdilaVelasquez Montoya, M.10.4018/978-1-4666-6224-7.ch021