2021-05-052019-01-019781728142302SCOPUS2-s2.0-85082485510http://hdl.handle.net/10784/29736We analyze the main determinants of end user retail price according to characteristic of the Colombian electricity marketconsidering some key variables that determine the end user retail price. From the industrial organization approachand using a panel data modelwe analyze the influence of the vertical integration of the companies that participate in the electricity market on the regulated retail tariffwe control by network restrictions and by external factors such as the El Niño phenomenon. Based on the results found in the estimateswe propose a discussion on the current structure of the Colombian electricity market and a possible solution through prepaid electricity and smart meters that can provide better energy efficiency of the demand-side. © 2019 IEEE.engInstitute of Electrical and Electronics Engineers Inc.info:eu-repo/semantics/conferencePaperElectric industryEnergy efficiencyPower marketsSalesColombiaCurrent structureExternal factorsIndustrial organizationKey variablesPanel data modelsRetail priceVertical integrationElectric power measurement2021-05-05RendonJ.J.G.GiraldoM.C.CeballosH.V.10.1109/FISECIGRE48012.2019.8984955