2021-04-122013-01-0118770509WOS;000345445900047SCOPUS;2-s2.0-84890640794http://hdl.handle.net/10784/28838The decision-making activities through all the design process are crucial for the final product success but currently there are limited computational tools available to provide better support to the designer especially at the earlier stages of the process. In addition the cost of fixing errors or making changes to a design escalates dramatically as the design advances in the product lifecycle. Besides, these activities, in a global design scenario, occur in different time and places, leading to a flexible and light solution that needs to be available for different users. Here is proposed an Augmented Reality (AR) application for Android mobile devices for getting feedback, via internet of a target user, in order to enhance the evaluation of aesthetical response in the conceptual design of discrete products. © 2013 The Authors. Published by Elsevier B.V.enghttps://v2.sherpa.ac.uk/id/publication/issn/1877-0509info:eu-repo/semantics/conferencePaperAesthetical responseAugmented realityProduct evaluationReal-time feedback2021-04-12Arbelaez-Estrada, Juan C.Osorio-Gomez, Gilberto10.1016/j.procs.2013.11.048