2021-01-282016-05-169781522502760http://hdl.handle.net/10784/25130The integration of the world economy and the internationalization of companies have resulted in consumers' demand for high quality goods. Standards have emerged as a way of reducing the information asymmetries that consumers face when purchasing a productengIGI Globalinfo:eu-repo/semantics/bookPart2021-01-28C. Robledo-ArdilaAguilar, SaraGonzalez, KellyGómez, Ana MaríaUribe, Camila10.4018/978-1-5225-0276-0.ch019