2021-01-282014-11-262256-432216920279http://hdl.handle.net/10784/24983This paper explores how existing internationalization theories can be applied to a Multilatina in the service sector, using the case of Avianca-Taca Holdings S.A. as an example. This paper introduces the company by analyzing the context in which it grew,spahttps://v2.sherpa.ac.uk/id/publication/issn/1692-0279info:eu-repo/semantics/articleMultilatinainternationalization theoriesservicesemerging markets2021-01-28Franco, CarolinaMartins, AlexisSiegel, EyalDíaz, J.C.10.17230/ad-minister