Interactivity Model 2.0: Social communication dynamics in organizational contexts

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dc.citation.journalTitleJOURNAL OF BUSINESS RESEARCHeng
dc.contributor.authorGiraldo Marín, L.M.
dc.contributor.authorTabares Betancur, M.S.
dc.contributor.authorJoyanes Aguilar, L.
dc.contributor.departmentUniversidad EAFIT. Departamento de Ingeniería de Sistemasspa
dc.contributor.researchgroupI+D+I en Tecnologías de la Información y las Comunicacionesspa
dc.creatorGiraldo Marín, L.M.
dc.creatorTabares Betancur, M.S.
dc.creatorJoyanes Aguilar, L.
dc.date.accessioned2021-04-12T20:55:46Z
dc.date.available2021-04-12T20:55:46Z
dc.date.issued2016-11-01
dc.description.abstractThis article presents the Interactivity Model 2.0, which aims to support the communicative process of knowledge transfer 2.0 developed in organizations that follow a social business model. This model has its origin in SECI and Ba interaction models and in the Open Communication Interactivity Model. This study defines Interactivity building on two concepts: role and interaction. The study considers role as actors taking part in Knowledge Transfer Process 2.0, and interaction as the process of communication that enables a transfer. The research tests this model through a case study at a Colombian Information Technology Company. The results show the changes of the communicative process in social settings and allow the identification of a message, a role, the direction and control of a message, and the knowledge contributions of the various actors of the Knowledge Transfer Process 2.0. (C) 2016 Elsevier Inc. All rights reserved.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=2618
dc.identifier.doi10.1016/j.jbusres.2016.04.057
dc.identifier.issn01482963
dc.identifier.issn18737978
dc.identifier.otherWOS;000383936800037
dc.identifier.otherSCOPUS;2-s2.0-84965066095
dc.identifier.urihttp://hdl.handle.net/10784/28605
dc.language.isoengeng
dc.publisherELSEVIER SCIENCE INC
dc.relationDOI;10.1016/j.jbusres.2016.04.057
dc.relationWOS;000383936800037
dc.relationSCOPUS;2-s2.0-84965066095
dc.relation.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84965066095&doi=10.1016%2fj.jbusres.2016.04.057&partnerID=40&md5=4fd3a108d287baa9ff4dd29e38b5044a
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/0148-2963
dc.sourceJOURNAL OF BUSINESS RESEARCH
dc.subjectInteractivity 2.0eng
dc.subjectKnowledge Transfer 2.0eng
dc.subjectSocial businesseng
dc.titleInteractivity Model 2.0: Social communication dynamics in organizational contextseng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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