Designing home decor products for umbra, within the international collaboration format as an academic experience for undergraduate students

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dc.contributor.authorPosada, A.M.V.
dc.contributor.authorSanta, L.F.P.
dc.date.accessioned2021-04-12T21:13:10Z
dc.date.available2021-04-12T21:13:10Z
dc.date.issued2014-01-01
dc.description.abstractProduct Design Engineering at Universidad EAFIT offers a special undergraduate course that allows students to have their curriculum in a flexible way. The main goal is to design home decor products for a world leading company: Umbra. This paper presents a case description of a university-industry collaboration (taking into account previews experiences with other local industries) in which outlines the course's methodology based on Umbra's design contest: to explore fresh and original designs, within the international format collaborations.umbra.com. It describes the company's briefing, the design process and the feedback from the company. One of the biggest motivations is that students have the opportunity to design for an international company and have the possibility that their products could be chosen to be produce by Umbra. Among the skills students develop are the ability to read the company's language to understand its brand identity, as well as to increase the application of design tools such as mood boards [1], emotional design [2], the use of semantic adjectives [3] and the use of the formal referent as an inspiring element. The new product must fulfil three requirements: original, practical and keep brand identity, in order to fit Umbra's brief. The most relevant aspect of the course is the professional training students receive in refining the product's form and aesthetics- to adjust the design to the consumer preferences- and how the methodology course enhances student skills, such as creativity and sensibility, in order to get prepare for their out coming mandatory industrial semester.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=3718
dc.identifier.isbn9781904670568
dc.identifier.otherSCOPUS;2-s2.0-84963805775
dc.identifier.otherWOS;000506888800052
dc.identifier.urihttp://hdl.handle.net/10784/28870
dc.language.isoengeng
dc.publisherInstitution of Engineering Designers, The Design Society
dc.relation.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84963805775&partnerID=40&md5=0e12b21d19c86752c400258f38cc676e
dc.rightsInstitution of Engineering Designers, The Design Society
dc.sourceDesigning Home Decor Products For Umbra, Within The International Collaboration Format As An Academic Experience For Undergraduate Students
dc.subject.keywordCurriculaeng
dc.subject.keywordDesigneng
dc.subject.keywordEducationeng
dc.subject.keywordEngineering educationeng
dc.subject.keywordInternational cooperationeng
dc.subject.keywordPersonnel trainingeng
dc.subject.keywordSemanticseng
dc.subject.keywordStudentseng
dc.subject.keywordDesign Educationeng
dc.subject.keywordInternational collaborationseng
dc.subject.keywordInternational companyeng
dc.subject.keywordProduct design engineeringeng
dc.subject.keywordProfessional trainingeng
dc.subject.keywordUndergraduate Courseseng
dc.subject.keywordUndergraduate studentseng
dc.subject.keywordUniversity-industry collaborationeng
dc.subject.keywordProduct designeng
dc.titleDesigning home decor products for umbra, within the international collaboration format as an academic experience for undergraduate studentseng
dc.typeinfo:eu-repo/semantics/conferencePapereng
dc.typeconferencePapereng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localDocumento de conferenciaspa

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