Cooperation in coffee markets: The case of Vietnam and Colombia

dc.contributor.authorGonzalez-Perez
dc.contributor.authorM.-A.
dc.contributor.authorGutierrez-Viana
dc.contributor.authorS.
dc.date.accessioned2021-01-28T14:39:53Z
dc.date.available2021-01-28T14:39:53Z
dc.date.issued2012-01-01
dc.description.abstractPurpose - The purpose of this paper is to present a cross-country study comparing Colombia and Vietnam, two of the major coffee exporting countries in the world, in terms of their infrastructures, the roles of external shocks, technology adoption at different stages of production, added value, positioning in both domestic and global markets, internationalisation patterns, marketing and branding innovations, regulatory frameworks, and policy environments. This study also explores other aspects linked to production, and marketing strategies that open niche markets such as speciality coffees, and socially-, labour- and environmentally-responsible trade. Furthermore, it identifies opportunities of cooperation and competition between these two countries. Design/methodology/approach - Using value chain analysis as primary research method, this paper identifies links and dynamics in the value chains that have been developed in the coffee industry in both countries to improve competitiveness, increase sustainability, and respond to market demands. Findings - Using value chain analysis, it was found that Colombia and Vietnam produce different types of coffee, and that both have implemented diverse strategies in order to be more competitive in domestic and foreign markets via product differentiation. These differences make explicit room for cooperation between these two countries in an international environment where fierce competition persists. Originality/value - Cooperation between producing countries is an under-researched subject. These findings will be useful both for policy makers in coffee-producing countries and agribusiness researchers. © Emerald Group Publishing Limited.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=7864
dc.identifierhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85002993032&doi=10.1108%2f20440831211219237&partnerID=40&md5=ef76205e725e5941ef0f82c0b9482c25
dc.identifier.doi10.1108/20440831211219237
dc.identifier.issn20440847
dc.identifier.otherSCOPUS;2-s2.0-85002993032
dc.identifier.urihttp://hdl.handle.net/10784/25025
dc.language.isoengeng
dc.publisherEmerald Group Publishing Ltd.
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/2044-0847
dc.sourceJournal Of Agribusiness In Developing And Emerging Economies
dc.subject.keywordAgribusinesseng
dc.subject.keywordCoffeeeng
dc.subject.keywordCoffee marketeng
dc.subject.keywordCoffee productioneng
dc.subject.keywordColombiaeng
dc.subject.keywordEmerging countrieseng
dc.subject.keywordInternational businesseng
dc.subject.keywordValue chaineng
dc.subject.keywordVietnameng
dc.titleCooperation in coffee markets: The case of Vietnam and Colombiaeng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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