Mexican Presidential Campaigns of 2018: Level of Professionalization, War Room, and Political Strategies

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dc.citation.journalTitleAMERICA LATINA HOY-REVISTA DE CIENCIAS SOCIALESspa
dc.contributor.authorL. GONZALEZ TULE
dc.contributor.authorN. RESTREPO ECHAVARRIA
dc.contributor.departmentUniversidad EAFIT. Escuela de Ciencias y Humanidadesspa
dc.contributor.researchgroupEstudios Culturalesspa
dc.date.accessioned2021-03-04T20:36:57Z
dc.date.available2021-03-04T20:36:57Z
dc.date.issued2020-04-01
dc.description.abstractIn the last two decades, presidential campaigns in Mexico have shown greater professionalism. Parties and candidates conduct surveys, plan discursive strategies, make intensive use of new technologies, personalize the campaign in the candidate, and hire specialists in political marketing, image, media, social networks, and audiovisual production. Considering these advances, it is worth to ask: what's the professionalization level of political campaigns? In the present work we propose 1) to measure the level of professionalization of the 2018 Mexican presidential campaigns and 2) identify the areas of greatest development and innovation and the differences presented by the teams of the three most voted candidates. To measure the level of professionalization, we built an index that allows comparisons within a party system and cross-national.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=11999
dc.identifier.doi10.14201/alh.21009
dc.identifier.issn11302887
dc.identifier.issn23404396
dc.identifier.otherWOS;000530914700008
dc.identifier.otherSCOPUS;2-s2.0-85090650800
dc.identifier.urihttp://hdl.handle.net/10784/26024
dc.language.isoengspa
dc.publisherUniversidad de Salamanca
dc.relation.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85090650800&doi=10.14201%2fALH.21009&partnerID=40&md5=6d14371b30244d2e715ff9f2fe67d285
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/1130-2887
dc.sourceAMERICA LATINA HOY-REVISTA DE CIENCIAS SOCIALES
dc.subject.keywordpresidential campaignseng
dc.subject.keywordlevel of professionalizationeng
dc.subject.keywordpolitical communicationeng
dc.subject.keywordpartisan strategieseng
dc.subject.keywordMexicoeng
dc.titleMexican Presidential Campaigns of 2018: Level of Professionalization, War Room, and Political Strategiesspa
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeinfo:eu-repo/semantics/articleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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