Case Study on the Eligibility of Colombian Hass Avocado in the US Market: Opportunities in East Asia

Fecha

2019-01-01

Autores

Vasquez, JCD
Lopez, CA
Aranguren, MAG

Título de la revista

ISSN de la revista

Título del volumen

Editor

Centro de Estudios Asia Pacífico

Resumen

This case study describes the events, circumstances, and actors involved in the official certification of Colombian Hass avocado for exportation to the US market. The research presents the characteristics of the global Hass avocado market and the challenges Colombia faces in order to comply with North American regulations regarding admissibility and importation of fruits into its territory; finally, it discusses the opportunities for this product in the East Asian markets. This article is the product of a joint academic analysis in the areas of international business and foreign trade. The structure of the article follows the writing characteristics of case studies for class analysis.

Descripción

Citación

Colecciones