Social media use by young Latin American consumers: An exploration

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dc.citation.journalTitleJournal of Retailing and Consumer Servicesspa
dc.contributor.authorBailey A.A.
dc.contributor.authorBonifield C.M.
dc.contributor.authorArias A.
dc.contributor.departmentUniversidad EAFIT. Departamento de Ingeniería de Diseño
dc.contributor.researchgroupIngeniería de Diseño (GRID)spa
dc.date.accessioned2021-04-12T21:15:02Z
dc.date.available2021-04-12T21:15:02Z
dc.date.issued2018-07-01
dc.description.abstractThis paper reports on a study that was undertaken to explore the factors that drive social media use among young consumers in Latin America, a region of the world in which such studies have been sparse. The research involves the application of an extended TAM, with the addition of three new model variables whose impact on social media use have not been explored previously: social facilitation experience, fear of missing out (FoMO), and general online social interaction propensity (GOSIP). In addition, the outcome variable relates to active social media behaviors, a novel dependent variable in this stream of research. The model is tested using SEM. The results show that social influence, social facilitation experience, perceived ease of use (PEOU), and perceived enjoyment (PE) are all significantly linked to perceived usefulness (PU) of social media; however, FoMO is not. GOSIP, PU, and PE are positively related to attitude toward social media use, which is positively related to active social media behaviors. We discuss the results and provide limitations and avenues for future research. © 2018 Elsevier Ltdeng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=7972
dc.identifier.doi10.1016/j.jretconser.2018.02.003
dc.identifier.issn9696989
dc.identifier.issn18731384
dc.identifier.otherWOS;000434834700002
dc.identifier.otherSCOPUS;2-s2.0-85042662136
dc.identifier.urihttp://hdl.handle.net/10784/28989
dc.language.isoengeng
dc.publisherElsevier Ltd
dc.relationDOI;10.1016/j.jretconser.2018.02.003
dc.relationWOS;000434834700002
dc.relationSCOPUS;2-s2.0-85042662136
dc.relation.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85042662136&doi=10.1016%2fj.jretconser.2018.02.003&partnerID=40&md5=b1845fde24e9b3b308794ff5f806dc45
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/0969-6989
dc.sourceJournal of Retailing and Consumer Services
dc.subject.keywordGOSIPeng
dc.subject.keywordSocial facilitation experienceeng
dc.subject.keywordSocial mediaeng
dc.subject.keywordTAMeng
dc.titleSocial media use by young Latin American consumers: An explorationeng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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