The challenge for BRIC Multinationals
Fecha
2016-01-01
Autores
Van, Rob
Verbeke, Alain
Carneiro, Jorge
Alejandra Gonzalez-Perez, Maria
Título de la revista
ISSN de la revista
Título del volumen
Editor
Emerald Group Publishing Limited
Resumen
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies