Customer churn prediction in insurance industries : a multiproduct aproach

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dc.contributor.advisorLaniado Rodas, Henryspa
dc.contributor.advisorRestrepo Tobón, Diego Alexanderspa
dc.contributor.authorHenao Madrigal, Mauricio
dc.coverage.spatialMedellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degreeseng
dc.creator.degreeMagíster en Ciencias en Finanzasspa
dc.creator.emailmhenaom5@eafit.edu.cospa
dc.date.accessioned2020-09-02T17:36:31Z
dc.date.available2020-09-02T17:36:31Z
dc.date.issued2020
dc.description.abstractCustomers in the insurance industry usually have multiple products under the same company. Due to the importance of costumers and the increase of quality and satisfaction given in services, churn prediction for multiproduct customers has become important to support customer satisfaction. An estimation was made, using survival models, to find the determinants that most affect multiproduct customer churn. Using data from a Latin American company, the estimation shows that the first product cancellation influences customer churn. The variables that have the strongest influence in churning are the number of cancelled products, the customers portfolio, the claims paid and the distribution channel. On the other hand, the variables that increase the life time of the customer in the company after the first cancellation are the maximum number of products the customer has had and having a health insurance after the first cancellation. This study contributes by identifying the significant variables that influence customer churn in the Latin American insurance industry, and estimating the time a customer will remain in the company after the first cancellation, which will help stakeholders on the achievement of a customer centered strategy.spa
dc.identifier.ddc368.01 H493
dc.identifier.urihttp://hdl.handle.net/10784/17611
dc.language.isospaspa
dc.publisherUniversidad EAFITspa
dc.publisher.departmentEscuela de Economía y Finanzasspa
dc.publisher.placeMedellínspa
dc.publisher.programMaestría en Ciencias en Finanzasspa
dc.rightsTodos los derechos reservadosspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.localAcceso abiertospa
dc.subjectIndustria de los segurosspa
dc.subjectPérdida de clientesspa
dc.subjectMultiproductosspa
dc.subject.keywordCustomer churnspa
dc.subject.keywordSurvival modelspa
dc.subject.keywordHazard ratespa
dc.subject.lembCOMPAÑÍAS DE SEGUROSspa
dc.subject.lembSEGUROSspa
dc.subject.lembSATISFACCIÓN DEL CONSUMIDORspa
dc.titleCustomer churn prediction in insurance industries : a multiproduct aproachspa
dc.typemasterThesiseng
dc.typeinfo:eu-repo/semantics/masterThesiseng
dc.type.hasVersionacceptedVersioneng
dc.type.localTesis de Maestríaspa

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