Shipstra:The lean start-up of a digital freight-forwarding marketplace

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dc.contributor.authorFuerst, S.
dc.date.accessioned2019-05-07
dc.date.accessioned2021-01-28T14:39:54Z
dc.date.available2021-01-28T14:39:54Z
dc.date.issued2019-01-01
dc.description.abstractThe process of designing a business model is arduous, particularly when creating a digital platform aimed at disrupting a market that is used to operating in a non-digital manner. The leaders of Shipstra (www.shipstra.com), a transformative digital marketplace for the freight-forwarding and shipping sector, successfully met this challenge. The organization's lean start-up illustrates how entrepreneurs and managers of new ventures in tradition-bound industries can sidestep the pitfalls of building a business model for digital disruption. Underscoring the value of industry experience, attention to customer feedback, and personal relationships, it also sheds light on the conditions that make possible the rapid iterations essential to success in an ever-evolving digital environment. © 2019 Wiley Periodicals, Inc.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=8695
dc.identifierhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85067254474&doi=10.1002%2fjoe.21946&partnerID=40&md5=439ff1a08da9fc2dd38801be475a4601
dc.identifier.doi10.1002/joe.21946
dc.identifier.issn19322054
dc.identifier.otherSCOPUS;2-s2.0-85067254474
dc.identifier.urihttp://hdl.handle.net/10784/25038
dc.language.isoengeng
dc.publisherJohn Wiley & Sons Inc.
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/1932-2054
dc.sourceGlobal Business and Organizational Excellence
dc.titleShipstra:The lean start-up of a digital freight-forwarding marketplaceeng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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