Internationalization strategies of a Multilatina in the service sector: Avianca-Taca holdings S.A. case study
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2014-11-26
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Fondo Editorial Universidad EAFIT
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This paper explores how existing internationalization theories can be applied to a Multilatina in the service sector, using the case of Avianca-Taca Holdings S.A. as an example. This paper introduces the company by analyzing the context in which it grew,