Envíos recientes

  • Experiencia ideal del cliente de la academia Pole Sport Studio de Medellín 

    Rincón Serna, David Santiago; Durán Cortés, Luz María; Magister en mercadeo​​​; drincon5@eafit.edu.co; lduranc@eafit.edu.co (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración; Medellín, 2019)
    The growing need for body care, physical fitness trends and the rise of women who postpone motherhood and dedicate themselves to their careers have stimulated the development of gyms around the world. These people tend to ...
  • Exploración del mercado estadounidense de consumidores de ropa interior deportiva colombiana 

    Adarve García, Carolina; Magíster en Mercadeo​​​; caroadarve@hotmail.com (Universidad Eafit; Maestría en Mercadeo; Escuela de Administración; Medellín, 2019)
    This research sought to know the American consumers of sports underwear. To achieve this goal, a survey is conducted online, with a sample of 145 American consumers who evaluated the characteristics of sports underwear, ...
  • Aspectos que inciden en el comportamiento de las marcas propias en América Latina 

    Kepes Bustamante, Julián; Magíster en Mercadeo​​​; juliankepes712@hotmail.com (Maestría en Mercadeo; Escuela de Administración, 2018)
    Abstract: This paper addresses the main aspects both internal (organizational) and external (contextual) that affect the behavior of own brands in Latin America, which during the last decade have shown significant growth ...
  • Planteamiento de un modelo de identidad de marca para el Banco Agrario de Colombia 

    Jaramillo Bedoya, Salomé; Magíster en Mercadeo​​​; sjaram34@eafit.edu.co (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración, 2018)
    The present research work focuses on raising a model of brand identity for Banco Agrario de Colombia, which allows the entity to direct actions strategically -- A qualitative research is made, developed through in-depth ...
  • Cómo afectan los micromomentos en la compra de regalos en el e-commerce Adoomicilio.com 

    Vidal Castro, Diana Carolina; Magíster en Mercadeo​​​; dvidalc@eafit.edu.co; dianacarolinavidalcastro@gmail.com (Maestría en Mercadeo; Escuela de Administración, 2018)
    This research work aims to describe the shopping experience of Adoomicilio.com customers taking into account the methodology of micro-moments, which allows to identify the different key moments that a customer goes through ...

Más