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Evaluación de la viabilidad comercial de la apertura de un punto de venta de ropa importada para mujeres en la Vía Primavera de la ciudad de Medellín
(2019)
This market study seeks to evaluate the commercial viability of creating a business project for the marketing of imported clothing for women between 25 and 60 years of age. This is due to a previously identified business ...
Tácticas del fabricante para la fidelización del vendedor de mostrador de ferreterías minoristas de productos para la construcción y remodelación en Medellín.
(Universidad Eafit, 2019)
In this research work, are discovered the tactics that manufacturers can use to promote loyalty, aimed to counter salespeople in retail hardware stores in Medellin, for construction and remodeling. For this, a qualitative ...
Análisis de la aceptación de un champú a base de cebolla por las mujeres en la ciudad de Medellín
(Universidad EAFIT, 2019)
Current trends in consumption show how new demographic groups have been developed that tend to consume natural products which provide health and well- being. The onion has been used extensively for gastronomic purposes, ...
Estrategia de pricing basada en valor y su aplicación en la industria
(Universidad EAFIT, 2019)
Exploración del rol de las emociones y el estado de ánimo en el proceso de decisión de compra del calzado.
(Universidad Eafit, 2019)
According to Gross, Sheppes, & Urry (2011), a person’s mood or state of mind are the feelings that people carries, those feelings remain over time, and are manifested through internal stimuli, and as a result produce an ...
El consumo en los Food Trucks : el caso de Medellín
(Universidad EAFIT, 2019)
The growth of the hospitality industry and its focus on experiences, the development of tourism, better and wider cultural, government support entrepreneurship and an increasingly open to entertainment population, among ...
Efectos de la soledad en las prácticas de consumo
(Universidad EAFIT, 2019)
Loneliness is a human phenomenon that derives from the need for contact with others. It constitutes a subjective experience that varies from person to person and produces different consequences physical and psychosocial ...
