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  • Generaciones y su percepción frente a los medios de pago en la ciudad de Medellín 

    Duque Aguilar, Daniel Fernando; Villegas Vargas, Jorge León; Magíster en Mercadeo​​​; dfduquea@eafit.edu.co; jlvillegasv@eafit.edu.co (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración; Medellín, 2019)
    Segmentation has been transcendental in humanity, it determines people groups, preferences, brand´s worth, hobbies, and even affinities. Based on this importance and understanding that today it has a noticeable difference, ...