• Aplicación del mercadeo interno en empresas de Medellín 

    Granada Salazar, Daniela (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración, 2017)
    This descriptive exploratory qualitative study aims to analyze the internal marketing strategies applied by five companies that have activity in Medellín such as Pintuco, Bavaria, Alquería, Servicios Nutresa and Argos, to ...
  • Diseño de una herramienta de endomarketing para empresas 

    Moreno Montoya, Diana Marcela (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración, 2017)
    The present work compiles and analyzes the literature developed around the endomarketing in Colombia and Latin American countries in which its application has generated literature on its implementation -- For this purpose, ...