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  • Motivadores de compra de vivienda nueva en las ciudades de Medellín, Envigado y Sabaneta 

    Martínez Monsalve, Daniela; Magíster en Mercadeo​​​; dmarti12@eafit.edu.co (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración; Medellín, 2019)
    This research paper arose from the interest to explore how the motivators of the process of decision to purchase new housing of socioeconomic strata 4, 5 and 6 operate in buyers between 25 and 65 years, in the cities of ...