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  • Valor percibido en la experiencia de desarrollo conjunto de envases de vidrio 

    Jiménez Herrera, Andrés; Magíster en Mercadeo​​​; ajimen14@eafit.edu.co (Maestría en Mercadeo; Escuela de Administración, 2018)
    The customer experience literature often has a B2C approach; nevertheless, to assess the perceived value of customers in industrial settings several particularities should be considered -- The purpose of this research is ...