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  • Fidelidad de los clientes con sus asesores : el reto en las empresas de servicios. 

    Builes Toro, Carolina; Magíster en Mercadeo​​​; Seguros de Vida Suramericana; cbuilest@eafit.edu.co (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración; Medellín, 2019)
    Actually, insurance advisors are experts in knowledge of needs and solutions that a client, at certain times in its life, may require. Therefore, this research seeks to find those characteristics that make clients feel ...