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  • Cómo afectan los micromomentos en la compra de regalos en el e-commerce Adoomicilio.com 

    Vidal Castro, Diana Carolina; Magíster en Mercadeo​​​; dvidalc@eafit.edu.co; dianacarolinavidalcastro@gmail.com (Maestría en Mercadeo; Escuela de Administración, 2018)
    This research work aims to describe the shopping experience of Adoomicilio.com customers taking into account the methodology of micro-moments, which allows to identify the different key moments that a customer goes through ...