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  • Aplicación del mercadeo interno en empresas de Medellín 

    Granada Salazar, Daniela; Magíster en Mercadeo​​​; danielagranadasalazar@gmail.com (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración, 2017)
    This descriptive exploratory qualitative study aims to analyze the internal marketing strategies applied by five companies that have activity in Medellín such as Pintuco, Bavaria, Alquería, Servicios Nutresa and Argos, to ...