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Development of a model for evaluating the NPD process in SMEs: A Latin American experience
This article presents the findings resulting from a research project carried out in Medellin, Colombia, that was aimed at developing a model of diagnosis for the NPD process in manufacturing SMEs, adapted to the Latin ...
Application of product line commonality index (PCI) in a family of products
(TRANS TECH PUBLICATIONS LTD, 2014-01-01)
Currently many companies base their marketing strategy around a family of products. Thus, they regularly add new variations to products in order to meet changing market needs, or to attract new customers. Although the basic ...