Now showing items 1-7 of 7
Global marketing strategy: The case of a born global software firm in Colombia.
(Editorial Universidad Pontificia Bolivariana, 2010-01-01)
Born globals are a phenomenon that is increasingly being observed and researched around the globe. Yet, few studies exist that research born globals’ marketing strategies. This paper sheds light on the global marketing ...
Argos: Internacionalización en un entorno de conflicto armado.
(Fondo Editorial Universidad EAFIT, 2008-01-01)
This case study illustrates how Argos achieved to become one of the largest cement and concrete suppliers of Latin America, in spite of the fact that some of its production facilities are located in armed conflict areas. ...
Born global: the influence of international orientation on export performance
(Elsevier BV, 2019-11-01)
New international enterprises that are referred to as Born Globals have become the subject of research due to the success of their global operations, despite their early internationalization and limited resources. Given ...
Global value chains and local cluster development: A perspective on domestic small enterprises in the 3D-animation industry in Colombia.
(Fondo Editorial Universidad EAFIT, 2010-01-01)
Entrepreneurship and SME internationalization in Latin America (Guest editorial)
(EMERALD GROUP PUBLISHING LIMITED, 2018-12-01)
Abstract Purpose: This article introduces to entrepreneurship and SME internationalization in Latin America. It provides an overview of the finding of the seven articles included in this special issue and links their ...
Presentación - Edición especial - Negocios Internacionales
(Fondo Editorial Universidad EAFIT, 2008-07-01)