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Internationalization strategies of a Multilatina in the service sector: Avianca-Taca holdings S.A. case study
(Fondo Editorial Universidad EAFIT, 2014-11-26)
This paper explores how existing internationalization theories can be applied to a Multilatina in the service sector, using the case of Avianca-Taca Holdings S.A. as an example. This paper introduces the company by analyzing ...