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  • Theories and contemporary challenges of a global pasta leader: the case of Barilla SpA 

    Wolf, Ronald Scott; Magíster en Negocios Internacionales (Universidad EAFIT; Master in International Business (MIB); Escuela de Administración. Departamento de Negocios Internacionales, 2015)
    Barilla Holding SpA (Barilla), a successful multinational foods manufacturing company with headquarters in Parma, Italy began with humble beginnings in 1877 (Barilla, 2014a) as a small bread and pasta shop -- Barilla is ...