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  • Aspectos que inciden en el comportamiento de las marcas propias en América Latina 

    Kepes Bustamante, Julián; Magíster en Mercadeo​​​; juliankepes712@hotmail.com (Maestría en Mercadeo; Escuela de Administración, 2018)
    Abstract: This paper addresses the main aspects both internal (organizational) and external (contextual) that affect the behavior of own brands in Latin America, which during the last decade have shown significant growth ...