Browsing by Author "Oliver Rubio, M."

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  • Application of product line commonality index (PCI) in a family of products 

    Oliver Rubio, M.; Julian Mora, O.; Alvaro Guarin, G.; Pablo Carrizosa, I. (TRANS TECH PUBLICATIONS LTD, 2014-01-01)
    Currently many companies base their marketing strategy around a family of products. Thus, they regularly add new variations to products in order to meet changing market needs, or to attract new customers. Although the basic ...