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  • Experiencia ideal del cliente de la academia Pole Sport Studio de Medellín 

    Rincón Serna, David Santiago; Durán Cortés, Luz María; Magister en mercadeo​​​; drincon5@eafit.edu.co; lduranc@eafit.edu.co (Universidad EAFIT; Maestría en Mercadeo; Escuela de Administración; Medellín, 2019)
    The growing need for body care, physical fitness trends and the rise of women who postpone motherhood and dedicate themselves to their careers have stimulated the development of gyms around the world. These people tend to ...