Examinando por Materia "venta cruzada"
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Ítem Cross-selling in Colombian pension funds: An approach using survival analysis(2011-03-08) Machado Quevedo, Andrés; Ramírez Hassan, AndrésThe development of commercial strategies for effective cross-sell pension services may be one of the biggest challenges of pension funds. The database of the affiliates of a Colombian mandatory pension fund was used to implement several models that describe the incidence of 4 characteristics of affiliates on the probability of entering the voluntary pension fund in the following month. The models are based on the survival analysis techniques.Ítem Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia(Elsevier, 2012) Machado Quevedo, Andrés; Pérez Londoño, Alejandro; Ramírez Hassan, Andrés.; Universidad Eafit, Colombia; Universidad Eafit, Colombia; Universidad Eafit, Colombia.; Escuela de Economía y Finanzas; Economía; Estudios en Economía y Empresa