Examinando por Materia "government communication"
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Publicación La comunicación pública como apoyo a la solución a los problemas de ciudad : caso reducción de muertes por incidentes viales en Medellín(Universidad EAFIT, 2024) Fernández Sánchez, Andrés; Restrepo Echavarría, Néstor JuliánThe present research analyzes the communication campaign implemented by the Secretariat of Mobility to inform citizens about the speed limit change on 64C Avenue, known as Autopista Norte, in Medellín from 80 km/h to 50 km/h. It shows how, by using different tactics and keeping in mind public and government communication, the situation transitioned from a media crisis due to a lack of strategy to the successful adoption of the measure by various audiences. This support was crucial for achieving the goals set by the governmental measure.