Repositorio Institucional Universidad EAFIT ::Examinando por Materia "generaciones"

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Generaciones y su percepción frente a los medios de pago en la ciudad de Medellín
(Universidad EAFIT, 2019) Duque Aguilar, Daniel Fernando; Villegas Vargas, Jorge León; Monroy Osorio, Juan Carlos
Segmentation has been transcendental in humanity, it determines people groups, preferences, brand´s worth, hobbies, and even affinities. Based on this importance and understanding that today it has a noticeable difference, not because technological subjects but consumerism capacity, money spend, among others, we want to analyze experts perception about generations behavior in Medellín when they use pay methods for online purchases, through interviews and using Delphi method. Based on qualitative methodology, we will analyze and interpret pattern behaviors from different perspectives to understand the generations and their perception facing pay methods, motivators, and purchase categories. This project emerges from the need to provide relevant expert´s opinions through hypothesis about these behaviors to financial companies, advertising and marketing agencies, and universities, to get prepare in different subjects, like technology and pay methods, digital innovation, purchase motivators, alliances with banks, and business for a good communication to these targets.