Examinando por Materia "experiencia de usuario en universidades"

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    Ítem
    Hacia la experiencia ideal de recién egresados de EAFIT Bogotá
    (Universidad EAFIT, 2020) Escobar Chaparro, Yadira; Bejarano Botero, Luis Mauricio
    Knowing the user experience for marketing has been a powerful input that allows improving the value proposition of services, the relationship with users and communication. For this research project, it is proposed to identify the experience of recent graduates of the postgraduate programs of the EAFIT University in Bogotá and the generation of ideas that will address the challenges that EAFIT in Bogotá has in the short, medium and long term based on existing capacities and knowledge of the needs of this stakeholder. According to Itinerary 2030, - the institution's strategic plan - the growth of EAFIT is expected to be leveraged in its headquarters and for this work the situation of EAFIT Bogotá will be studied, being a place of strategic importance for the University due to its projection capacity of missionary activities. The service can be a determining differentiator of the value offer of higher education institutions, so this proposal is necessary to have inputs to co-create the value proposal with the graduates, while strengthening the ties of the Eafitense community in the city. This work also seeks to contribute to the fronts and strategies prioritized by EAFIT through the 2030 Itinerary (EAFIT, 2018).