Examinando por Materia "discurso"

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    El discurso en el estudio de las organizaciones. Una revisión de la literatura.
    (Institute of Applied Business Economics, 2015-07-03) Ocampo, Carmen Alejandra; Gonzales-Miranda, D.R.; Gentilin, Mariano
    En el documento se presenta una revisión de la literatura referente al discurso en el estudio de las organizaciones, que parte de sus fundamentos teóricos y sus principales aportes.
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    La “otra” izquierda. De carnívora a zanahoria. El caso de Petro y Márquez desde la teoría de Adela Cortina
    (Universidad EAFIT, 2025) Castaño García, Wendy; Muriel García, Melissa; Universidad EAFIT
    Colombia faces a constant dispute between political parties and movements for the construction of majorities, especially in electoral contexts, where discursive strategies and agendas are oriented to public opinion. In the 2022 elections, the contest was marked by an “other” left led by Gustavo Petro, who has consolidated a control of the recognized discourse in the political arena, although still in the process of acceptance in the national country. Alongside him, Francia Márquez stood out for his social leadership, representing an exceptional turn towards a left centered on biopolitics and active democracy. This process took place in a polarized country, with a surprisingly fragmented right and a weakened center. In this context, the question arises: how do elections become a game of repertoires and discursive strategies designed to build electoral majorities? Adela Cortina is presented as a key reference to analyze this phenomenon, placing Petro and Márquez mainly within emotive democracy: on the one hand, from the transition from hegemony to reconciliation for governance, and on the other, the focus of the discourse on the life and welfare of communities.