Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Wanderlust"

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Plan exportador Wanderlust
(Universidad EAFIT, 2021) Chávez Araoz, Sebastián Rodrigo; Henríquez Díaz, Ángela María; Uribe de Correa, Beatriz Amparo
The following work presents an export plan for the Wanderlust company, carrying out an investigation and analysis of its current situation, of its possible competitors at the international level and considering what could be the barriers that the company would have when trying to internationalize. Under an internationalization diagnostic model, a market selection study, an analysis of the product and a small approach to the marketing and price strategy; this work has the ability to deliver a considerable strategy for the growth of a company in the footwear sector in Colombia. The results shown by the analysis carried out will give the Wanderlust company the ability to make the decision to select the target country and thus enter a deeper study of the market in said country, in this way the logistics process is also studied and the possible scenarios that the brand could have when exporting. It is important to highlight that there are also the economic studies carried out, the number of variables that may affect or be in favor of a brand when entering a country, the possible risks and strengths of the countries and the brand under study in this plan exporter. All these studies and analyzes will lead to a strategic route to achieve the end of the export plan for the Colombian brand Wanderlust.