Examinando por Materia "Voluntariado"
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Ítem Identificación de estrategias de posicionamiento de la marca PAN Corporación Social entre los participantes del programa de voluntariado Panas de la niñez y la adolescencia(Universidad EAFIT, 2024) Vanegas Álvarez, Mabel cristina; Piedrahita Gutiérrez, María ClaraThis research, through its quantitative approach with a descriptive scope, seeks to determine strategies for structuring a brand positioning plan for PAN Social Corporation among the population of the PANas childhood and adolescence volunteer program. To achieve this, a conceptual review of volunteering, its essential elements, regulatory framework, and existing types of volunteering is carried out. Additionally, the positional theory or positioning theory is presented, along with a compilation of various studies with the objective of brand positioning in NGOs as a common challenge. Furthermore, an analysis of the profile of the participants in the organization's volunteer program is conducted, as well as a SWOT analysis of the volunteer program, allowing for an examination of the internal and external factors of the program to obtain a current overview and provide recommendations to address the research question.Ítem El Voluntariado como estrategia para el desarrollo de capital social en el municipio de Itagüí, Antioquia(Universidad EAFIT, 2023) Castaño Vanegas, Leidy Yohana; Mesa Pineda, Elizabeth; Vargas Sáenz, Mario EnriqueThis work seeks to structure a strategy that allows the participation of different groups and people as volunteers: public servants, pensioners of the municipal administration and the Itagüí community in general; people who can integrate volunteering and expand the management capacity and development of social capital, the strategy will benefit and generate capital through the direct and significant positive impact with the following population groups: Family, children, adolescents, women, older adults , people with disabilities, people affected by environmental emergencies, all former residents of the municipality of Itagüí.Ítem Voluntariado en la Cruz Roja de Quito – Ecuador y Lima – Perú : mutualismo para el desarrollo de capital social (2020 – 2021)(Universidad EAFIT, 2023) Párraga Corzo, Natalia Andrea; Vargas Sáenz, Mario EnriqueÍtem Volunteering in Latin America: an approach to the differences between countries(Universidad EAFIT, 2019-12-06) López Concepción, Arelys; Gil Lacruz, Ana Isabel; Saz, Isabel; Universidad de Sancti Spíritus “José Martí Pérez”, Cuba; Universidad de Zaragoza, EspañaVolunteering is a vehicle for communitarian participation in a way that enriches the whole society and volunteers. The World Value Survey data (WVS, 2010- 2014) show that in Latin America the percentage of volunteers varies significantly from one country to another, such that in Colombia 65% carry out volunteer activities, compared to 23% of Ecuador. While volunteering has been widely studied in AngloSaxon and European countries, there are hardly any studies for Latin America. The main contribution of this work lies precisely in expanding the knowledge of the factors that influence the decision to volunteer in the different countries of Latin America. The WVS data allow us to carry out an analysis that controls two levels of aggregation: individual and country. Our results highlight the positive relationship between income and education with affiliation and participation in the third sector. Since it is found that volunteering is a tool to improve the human capital and social capital of citizens, it would be desirable to establish public interventions that encourage volunteering among people with fewer resources or at risk of exclusion.