Examinando por Materia "Vivienda nueva"

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    Criterios sobre el espacio en la compra de vivienda nueva para familias con mascota
    (Universidad EAFIT, 2021) López Obando, Estefanía; Muñoz Molina, Yaromir
    Due to the pet ownership increase in Colombian homes in the last years, this industry has had an important development in categories such as food, accessories, day cares, restaurants, spas, funeral services, joy and fun, and beauty, among others. The emotional bond between people and their pets has evolved along time, bringing with them the demands of new in shopping malls, restaurants and public zones from pet owners. The objective of this investigation was to identify the criteria of a pet owner family when is buying a new house, starting from their demands about open spaces for interaction. For this, a secondary source of information analysis was made, with the purpose of knowing the actual trends in the pet market and the transformation that they've had inside society. This descriptive study of qualitative nature has been made with buyers from Bambú, Teka, Zapán, Matiz and Siena, which are housing projects, built by Núcleo Constructora in Ciudad Natura in the city of Dosquebradas (Risaralda). The results of this study are relevant for the planning of new housing projects that can adapt to the needs and demands of actual families, that in general tend to be smaller and to have pets at home. Taking into consideration that pets are now considered active members in the families, demands of space are higher and the conception of the zones for living and interacting with pets inside and outside of the house become to play a fundamental role in the house buying decision taking.
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    Motivadores de compra de vivienda nueva en las ciudades de Medellín, Envigado y Sabaneta
    (Universidad EAFIT, 2019) Martínez Monsalve, Daniela; Mejía Gil, María Claudia
    This research paper arose from the interest to explore how the motivators of the process of decision to purchase new housing of socioeconomic strata 4, 5 and 6 operate in buyers between 25 and 65 years, in the cities of Medellín, Envigado and Sabaneta. Thus, we sought to contribute to the knowledge that companies in the construction sector have about the factors that motivate the purchase of new housing, in order to identify the needs of today's buyer. With the aim of achieving this objective, it was important to know the current trend of the sector, both in terms of supply and demand, and for this a qualitative methodology was proposed and developed through in-depth interviews with people who had the opportunity to buy new housing in projects of the areas of interest considered and with advisors of the business booths who sell these properties. In this sense, the observation technique was used, and took place in different sales rooms of the real estate sector at the time of the closing of some buyers' deals. The research helped, among other things, to identify that the behavior of buyers of new housing in the evaluated sectors has been transformed: housing is no longer acquired only to inhabit it, but as an investment. Now, since this is such an important process that presents a high level of involvement for today's buyer, it could be thought that price would be the determining attribute of purchase; however, the research found that location and the professional group in charge of the construction of the property are the main motivators of purchase at the time of doing it.