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Ítem Articulación entre el propósito organizacional y los objetivos estratégicos en empresas colombianas(Universidad EAFIT, 2019) Barrera Ortega, Alith Giovanna; Libreros Campo, Maria Alejandra; Giraldo Hernández, Gina MaríaThis paper explored how Colombian companies articulate organizational purpose with the strategic objectives, through a bibliographic review of primary sources for the ten best positioned Colombian companies as per Dinero (2018) & Semana (2018) ranking. Two companies at mining and health was analyzed. Definition about organizational purpose was built. Other strategic statements were consolidated such as: mission, vision, values, sustainability policy, sustainability objectives and organizational strategy. Interviews were conducted in two specific companies. The analysis shown purpose was not an aligned concept at the companies analyzed, most of companies confused purpose with other strategic statements such as Mission and Vision. The alignment of the organizational purpose with the strategic objectives was just 16%.Ítem Estrategia competitiva para la Ferretería Maderas del Norte(Universidad EAFIT, 2020) Castro Arbizú, Alba Marina; Giraldo Hernández, Gina MaríaÍtem Proceso estratégico para el inicio de operaciones de una comercializadora de té en Colombia(Universidad EAFIT, 2023) Alzate Duque, Julián Ricardo; Gutiérrez Gómez, Juan Carlos; Arenas Quintero, Rodrigo José; Pineda Toro, Oscar Mauricio; Giraldo Hernández, Gina María