Examinando por Materia "Ventas inmuebles"

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    Plan de mercadeo para la empresa Fusión Inmobiliaria S.A.S.
    (Universidad EAFIT, 2025) Gutiérrez Marín, Angélica María; Velásquez Agudelo, Juliana; Rendón Montoya, Juan Rodrigo
    Fusión Inmobiliaria is a company located in eastern Antioquia, founded in 2013 by Beatriz Agudelo, who has more than twenty years of experience in the construction sector thanks to having worked in leading construction companies in Medellin. Fusión Inmobiliaria's objective is the management of real estate projects, as well as commercial and marketing management. In addition, it provides comprehensive support from the conception of the idea, product definition, and financial viability, to promotion, sale, construction, title deed and delivery. Its focus is to offer permanent and effective support to developers and investors. It also has a used real estate sales service in the department of Antioquia, mainly in the eastern Antioquia and the metropolitan area. In the current stage of Fusión Inmobiliaria, it is crucial to improve the positioning of the brand so that it is recognized by the company as a whole, and not only by Beatriz Agudelo. The objective of this marketing plan is to update the brand in order to strengthen its positioning in Eastern Antioquia, establishing solid relationships with suppliers, partners and clients.