Examinando por Materia "Ventas"
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Publicación Análisis de las formas de organizarse de las startups tecnológicas de Colombia y su relación con el comportamiento en ventas y el clima laboral(Universidad EAFIT, 2022) Castrillón Vásquez, Sara; Atehortúa Valencia, Daniel; Uribe de Correa, Beatriz Amparo; Rozo Villegas, AlejandroThis work shows the organizing forms of technological startups of Colombia; that is, it tells the solutions that these companies have used to solve some of the universal problems that organizations face (assignment of tasks and roles). In such an assignment process, it is understood that employees normally have different formally assigned tasks and roles. However, there are also other types of activities that are framed within the informal and that determine their day-to-day functions. The growth in sales in recent years that startups have had will also be analyzed and the state of the work environment will be determined to understand if the forms of organizing of these companies have any impact on the results of the factors mentioned above.Publicación Documentación del proceso de implementación de un modelo de CRM para evaluar los efectos de la transformación digital en Labzul S. A. S.(Universidad EAFIT, 2021) Eguez Espinosa, Patricio José; Correa Correa, Nathalia; Giraldo Hernández, Gina MaríaPublicación Estudio de mercado en la zona centro de Colombia orientado a investigar si el producto Sigma Air Manager 4.0 (sam 4.0) es atractivo desde el punto de vista técnico y económico para los clientes de sistemas de aire comprimido(Universidad EAFIT, 2024) Moreno Barragán, Andrés Felipe; Guerrero Caguazango, Fernando; Vélez Ramírez, José Alejandro; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz AmparoIn the Colombian industry, introducing solutions or products built with Industry 4.0 technology, specifically focused on energy efficiency, poses a challenge. This trend is primarily driven by the difficulty of justifying, approving, or allocating budgets for high capital (CAPEX) investments, as the savings benefits are not immediately visible and are not tangible in the short term. Without incentives through rates or penalties for excessive use of energy resources, it becomes an even greater challenge to find a pathway for developing business and increasing sales of energy-efficient compressed air systems. For companies with a differentiated technology portfolio, this context underscores the need to develop sales, marketing, and communication tactics to build trust and leverage market needs, such as during drought seasons, when the price per kilowatt-hour rises significantly. This market study aims to capture the voice of customers by using an exploratory approach with a qualitative method of in-depth, semi-structured interviews. The goal is to create a commercial narrative, a marketing strategy, and a communication plan that align with the desires and needs of technical and financial decision-makers in the target market segments for the commercialization of highly energy-efficient compressed air systems in central Colombia.Publicación Evaluación de los mecanismos compensatorios utilizados por la industria farmacéutica para afrontar la disminución de sus ingresos a razón de la regulación de precios definida por el Ministerio de Salud en Colombia durante el periodo 2015-2019(Universidad EAFIT, 2020) Quintero Ortiz, Diego Nadin; Sánchez Villalobos, OswaldoPublicación Plan de mercadeo para la agencia de marketing digital Interficto S.A.S. de la ciudad de Medellín(Universidad EAFIT, 2022) Pino Ross, Johan Andrés; Castaño Aristizábal, Juan FelipePublicación Plan de mercadeo Q’Buñuelo(Universidad EAFIT, 2024) López Ramírez, Juan José; Tobón Toro, María Antonia; Valencia Herrera, Elizabeth CristinaThe marketing plan that was carried out is an important tool to generate a roadmap that allows Q'Buñuelo, an emerging traditional coffee shop in the city of Medellin, to achieve its objectives, define and expand its target audience, differentiate itself from others, have a clear focus and reach the top of mind of consumers. The food industry, and specifically the bakery industry, is a complex market, with highly recognized competition and local experience, low differentiation, economic challenges from variables such as inflation and the post-COVID-19 scenario, but it is also characterized by its high demand, market openness and cultural acceptance, especially when offering typical products of the region that, with the right strategies, can achieve results and recognition derived from a well-defined and communicated competitive advantage. In order to achieve the objectives set in terms of growth in sales and positioning, the internal and external variables of the business and the sector were investigated in depth, in order to have clarity on those favorable and challenging aspects that are presented, and how, together with the identified strengths, the clear definition of the business, the definition of the competitive advantage, the correction or adjustment of weaknesses, the navigation of threats and the correct capitalization of opportunities, can be given focus to the brand and continue to have a growth with a clear and defined north that allows reaching the preference of the target audience. Keywords: Marketing plan, Sales, Strategies, Marketing mix, Positioning, Target market, Bakery, Inflation, Competitive advantage, Top of Mind.Ítem Sistema inteligente para la determinación del pronóstico de ventas en la Empresa Holasa(Universidad EAFIT, 1999) Henao, Mónica; Solórzano, Berta; Universidad EAFITÍtem Teoría y modelos en los pronósticos de ventas(Universidad EAFIT, 1965) HauK, James; Universidad EAFIT