Examinando por Materia "Venta directa"

Mostrando 1 - 7 de 7
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    Ítem
    Estudio de factibilidad para la implementación de una filial de Línea Directa S. A. S. en Ecuador.
    (Universidad Eafit, 2019) Cubides Ballesteros, Jesús Hernando; Gómez Salazar, Elkin Arcesio; Uribe de Correa, Beatriz Amparo
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    Ítem
    Estudio de factibilidad para la integración vertical en la línea textil dentro de la empresa de venta directa Ipanú
    (Universidad EAFIT, 2019) González Giraldo, David; Gomez Monsalve, Santiago; Díez Benjumea, Jhon Miguel
    In the present research a feasibility study is carried out for the Colombian direct selling company Ipanú, in which the viability and profitability of performing a vertical integration in the company are evaluated, turning a purely commercializing company into a producer/commercializing. In Colombia, the direct selling sector has had an excellent performance in recent years, it is a highly competitive and changing sector. The objective of this vertical integration is to increase Ipanú's competitive advantage over its competitors, this achieved through control and its production, which will directly impact its efficiency, ability to react to demand and reduce costs. This feasibility study was conducted based on the guidelines of the United Nations Industrial Development Organization (UNIDO) methodology and considers in its development the analysis of the environment, market, technical, financial, legal and risk. At the end of the document, you can find the conclusions drawn by the results of previous studies, allowing you to make the best decision for Ipanú.
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    Ítem
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    Ítem
    Plan exportador para la Pyme antioqueña CA Moda & Diseño SAS
    (Universidad EAFIT, 2022) Bonilla Crespo, Maria José; Uribe de Correa, Beatriz Amparo; Roldán Yepes, Raquel
    The current pandemic has forced Latin-American small and medium size businesses, which are the most affected sector, to sharpen their ingenuity. Those that have managed to survived have had to find new paths that were not in their initial plans, like internationalization (Portafolio, 2021). Between 2018 and 2020, micro, small, and medium size business had increased their total exports participation from Colombia, from 16% on one year to 18% on the next year (Mincomercio, 2021). An export plan is a useful tool for businesses. It helps them recognize their position with respect to external markets, analyze previous barriers or risks, and create a plan to overcome them. The design of this export plan would allow CA MODA Y DISEÑO SAS A company that operates in the direct sales business to expand its business to new international markets. Through the development of an export plan methodology designed by EAFIT University and the Chamber of Commerce of Medellin, this investigation develops an initial internationalization diagnosis, a market research and an analysis of variables in four potential markets for the selection of an objective market, an alternate market and contingent market. Finally, it suggests market strategies to gain access to the objective market, followed by recommendations and an action plan.
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    Ítem
    Propuesta de un modelo para mejorar el nivel de servicio en el canal de venta directa en Colombia
    (Universidad EAFIT, 2022) Alfonso Cabarcas, Karen Beatriz; Pineda Toro, Oscar Mauricio; Uribe de Correa, Beatriz Amparo
    In recent years, direct sales have been strengthened in Colombia and have established themselves as a source of income for many households in the country; Women of low socioeconomic levels, see in this model the possibility of having income and paying for their basic needs, this channel grows every year, already in Colombia there are 28 companies attached to the Colombian direct sales association and it has more than 2 million independent saleswomen. From the chair of the logistics area, it represents a challenge, with this B2C model that requires order deliveries to the home of each vendor, for the country's geography and access issues, it represents a great challenge. Our goal is to propose a model to improve the level of service, which allows real-time indicators of the order delivery process; this proposal is applicable to any company in this sector. We will support each other for the development of the model, in reading articles that have to do with the topic addressed, analysis of the behavior of this current model, and conversations with key actors involved in the process. With this we seek to increase the competitive advantage, greater agility in decision making or rethink the strategies and tactics that are not working and that move away from the promise of value offered to the seller of this channel.
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    Ítem
    La segmentación en venta directa como herramienta de fidelización
    (Universidad EAFIT, 2021) Roa Fuentes, Hernán Arturo; Ortega Álvarez, Ana María
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    Ítem
    Venta directa : la energía como competencia laboral indispensable para el éxito
    (Universidad EAFIT, 2019) Puentes Gulfo, Lilian Karina; Sánchez Zuluaga, Dairon Augusto; Mejía Gil, Maria Claudia; Ceballos Ochoa, Lina María
    This research focuses on the relationship between competences of sellers and the achievement of superior sales performance applied to Marketing Personal S. A., with the purpose of consolidating a selection profile based on the competencies identified. The study is based on a qualitative and descriptive methodology with a competency test and in-depth interviews with 16 area managers who had superior commercial management during the year 2017. The results show that the competencies required to select area managers with high sales potential are: energy, self-confidence, ego strength, achievement motivation and persuasion. Which should be complemented with skills such as resilience, assertive communication, conflict management and emotional intelligence.