Examinando por Materia "Venta ambulante"

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    Estudio sobre el ecosistema de la venta ambulante en la ciudad de Medellín
    (Universidad EAFIT, 2023) Gaviria García, Laura; Palacio Puerta, Andrés Felipe; Piedrahita Gil, Juan David; Acevedo Mejía, Érika Cristina
    The worldwide street vending model has represented a source of income and product marketing on city roads, which has had an impact on the economy, social dynamics and the workplace. Referring to the city of Medellín, the phenomenon of street vending has always been framed in a duality between formality and informality, in addition, between being seen as a problem for the social environment or an employment solution. Street vendors are found in various sectors of the city, especially the points with the highest pedestrian and vehicular traffic, where various products are sold, including coffee for immediate consumption. In order to provide information 2 from the perspective of street coffee vending as a source of income and as a business opportunity, this research was carried out with the objective of knowing the ecosystem of street vending in the city of Medellín, with a qualitative approach, throw 6 in-depth interviews carried out with street vendors and a field observation of more than 15 mobile points of sale. Among the findings found, it is possible to highlight the profile of the street vendor from his personal and family environment, being classified into two segments according to how he performs his work and, in turn, two types of coffee sales were identified on the road.
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    Microseguro para contingencias que implican aislamiento
    (Universidad EAFIT, 2023) Miranda García, Nathalia; Ramírez Bedoya, Juliana; Peña Higuavita, Germán Adolfo
    The general objective of the present document is to present the design of the financial structure of a protection microinsurance in contingency situations that imply isolation, focused on impoverished population segments that are engaged in informal employment in Pereira. To achieve this, a systemic structure was proposed, that begins with a bibliographic review, characterization and diagnosis of the target population, then financial projections, sales statistics and average premiums was made, through Bayesian credibility as an instrument for establishing the premium. The initial diagnosis allowed to do a humanized x-ray of street vendors in Pereira, their financial dynamics and the pertinent market study for access to microinsurance, with elements of financial inclusion. Financial projections through Bayesian credibility theory adapted to the universe of microinsurance establishes alternative models for the identification of premiums, considering collective premiums as a unit of measurement and approach. Ultimately, the document shows that a pedagogical contribution is necessary for the introduction of families in the financial universe, for this reason it proposes an educational act in the sales process with the capacity to sustain and encourage itself in the post-sale process.
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    Motivadores de consumo de café ambulante en la ciudad de Medellín
    (Universidad EAFIT, 2023) González Restrepo, Sebastián; Valencia Montoya, Candelaria; Acevedo Mejía, Erika Cristina; Piedrahita Gil, Juan David
    This research aims to identify the motivators that lead consumers to purchase coffee from street vendors in the city of Medellín, given that it is currently a topic that has been explored to a limited extent: coffee and street vending. The purpose is to use the information obtained to implement TintiGo (a business idea for selling origin coffee through street vendors developed by Marketing Master’s students from EAFIT University). To achieve the research objectives, three specific goals were developed: to identify the attributes that consumers in Medellín and its metropolitan area consider when buying coffee from street vendors, to determine their satisfied and unsatisfied needs, and to propose recommendations for the implementation of a street coffee vending business. To achieve these goals, a literature review and analysis was conducted, followed by a qualitative study involving interviews with consumers of street coffee through a questionnaire that included aspects related to the categories defined by the research objectives, and finally an analysis of the information obtained. Among other findings, this research revealed that for street coffee consumers, the main motivators for purchase are taste and hygiene, both of the drink and of the place where it is prepared, with the latter being a determinant factor in inhibiting their purchase.