Examinando por Materia "Vehículos"

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    Ítem
    Estudio de prefactibilidad para el establecimiento de un concesionario en la ciudad de Medellín dedicado a la venta de vehículos nuevos
    (Universidad EAFIT, 2023) Mejía Correa, Mariana; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
    The object of this prefeasibility study is defined as the determination of the viability of establishing a car dealership to sell new cars in the city of Medellín and how attractive it might seem to potential investors. This work is based on the observations made in this specific market niche of new combustion vehicles and the growing potential which can be evidence in the sales for this specific geography. By the means of different methodologies, such as the ones defined by the Danish Energy Agency and different authors found in academic data bases, the workplan is built, which establishes the evaluation of financial, regulatory, economic, administrative, technical, and environmental factors in order to determine if the project is promising within the specific context in which it´s proposed. The defined investigation is carried through the search of secondary information from trustworthy sources by employing media such as databases, academic publications, newspapers, economic reports, and current regulations which will allow the author to build a tailor-made model reflecting the specific context and that will present relevant results. Lastly, and employing all the gathered and analyzed information, the viability of the project is determined.
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    Ítem
    Modelo de negocio para la distribución del servicio de renting de vehículos en Medellín
    (Universidad EAFIT, 2020) Robledo Perdomo, Esteban; Restrepo Díaz , David Alejandro; Uribe de Correa, Beatriz Amparo
    The vehicle rental sector has grown considerably in Colombia as a comprehensive proposal that covers the needs of people, companies and society in the financial and environmental fields and in the field of mobility, among others. It is a global trend of consumption that consists of paying for the use of certain products and services regardless of the property on them, and it is on this characteristic that the potential for the development of rent is found in a country in which property over things have more relevance. In this sense, it is essential to create penetration strategies for the Colombian market, understand the characteristics of consumers, their attributes and expectations, and implement value proposals for their distribution that cover the needs for alternative mobilization to ownership of vehicles. This work presents the stages in which a business model was developed to implement a rental distribution channel in Medellín, which connects the demand and supply of vehicle leasing services and contributes to the development of the sector and the generation of value for people, companies and society.